According to a phonecall this afternoon, now confirmed by the Perplex City website, the Receda Cube has been found and a Perplex City player is now Â£100,000 richer. Which explains what I was doing in the conference room of Bradford City FCÂ today giving a PowerPoint presentation about ARGs which had Dan Hon (COO of Mind Candy, producers of Perplex City)’s name on its first page and which I hadn’t known about 48 hours previously, while Dan was in London opening champagne.
WhatÂ thatÂ meansâ€”theÂ Cube-finding bit, not the PowerPoint bitâ€”is that the world’s first ARG not supported by a major brand, the first ARG created to generate revenue instead of spending someone else’s, has just proved the worth of its business model. And hurrah, it’s British.
Very serious congratulations to everyone at Mind Candy. Roll on Season 2, reportedly starting 1st March.
Party invite, pretty please?